There’s so much speed and noise right now, working out what to do with Artificial Intelligence isn’t easy.

Leaders are asking: how do we do this right for our organisation and our people? How do we preserve what’s special?

The Human Dimension is an independent consultancy helping organisations with AI.

Step change

“Why aren’t we using AI more?”

“Where’s the return on investment?”


We address the capabilities, motivations and trust that drive engagement.

AI is creating a wave of change in our workplaces and communities.

Social change


Our researchers find out what’s happening and why.

Your organisation is changing. You’re making big decisions and AI is in the conversation.

Change direction


We support you with expert advice that makes sense and gets you going.

Senior expertise

We are a team of strategists, psychologists, technologists and government insiders.

Built on 20+ years of behaviour change campaigns, now applying those principles to the AI transition. 

We bring heart, and where we can some humour, with a crackle of energy to get your organisation moving.

The difference with this company is they really understand us.  We started with the foundations and now we’re advancing.  It’s a partnership and it’s working well.

James Holloway, agency CEO